How to optimize your Google My Business listing

Have you ever wonder how Google ranks local businesses?

According to Google, nearly 75% of smartphone users are likely to purchase from business that optimize the information to a user’s location.

Your Google My Businessv(GMB) listing is very important for local searches as Google looks first, well at Google listings.
A company's rank in Google My Business (GMB) results can be boiled down to three distinct areas of focus:

Relevance

  • Presence of keywords searched for in the business main category and subcategories
  • Presence of keywords in the business description

Distance

  • How far is each potential search result from the location term used
  • If user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location.

Proeminence

  • How well known is your business?
  • Number of links articles, and directories
  • Number and quality of Reviews
  • Position in web results (SEO)